Lena Jakobsson
Emmy & Peabody-winning producer, telling your story
Lena Jakobsson
Emmy & Peabody-winning producer, telling your story
Emmy & Peabody-winning producer, telling your story
Emmy & Peabody-winning producer, telling your story
In an industry where news breaks fast and personalities run strong, I've gotten a 25-year crash course in communication strategy, message focus, and crisis management. Journalism was my passion since my teens. I wanted to change the world! I'd like to think I have, just a little - making news stories and documentaries with organizations like VICE News, ABC News, CNN, and Investigation Discovery.
The longest, and most impactful, stop of my career was Court TV. I had a front row seat to nearly 200 courtroom dramas coast-to-coast; watched masterful advocates connect with the jury box and the public, and saw strategic missteps doom slam dunks; learned about human nature and the tools of persuasion. From Columbine to Casey Anthony, I've covered big stories and found ways to make them relevant to my audience - as producer, writer, on-air reporter and commentator.
I’m now leveraging my distinct skillset to tell stories of a different kind: Helping legal professionals hone their voice with effective, message-driven narratives. The truth is that I've always been an advocate at heart.
As an attorney, right now, you're facing a significant challenge. Technology and the demographics of your audience - jurors, media, stakeholders - have changed so rapidly that those of us in the media industry can't even keep up! Science tells us that messages resonate and stick differently than ever before, and those who don't adapt get left behind.
So let's meet that challenge together. You'll have on your team an award-winning producer with an intimate understanding of the legal environment, dedicated to telling your story, whatever it may be. Engage your audience online with sleek yet simple video content, build the narrative of your brand, and carry those tools with you as you tackle clients and cases to come.
Let's connect. I'd love to hear what you are hoping to achieve, and share my thoughts about how I can help.
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