Persuasive messaging to turbocharge your mission
LENA JAKOBSSON
Emmy-winning Producer, telling your story
About me.
I've spent most of my professional life as a news and documentary producer with national and international organizations - and I could not have dreamed of a more fascinating first chapter. I've honed my storytelling skills across platforms, and led teams through uncertainty and chaos. From climate change to criminal justice, I've learned how to take complex, nuanced topics and make my audience care.
My desire to make an impact started in my teens - marching against nukes and racism in my native Sweden, and traveling across continents on my own... always writing, collecting the stories around me. Eventually, journalism became the obvious path to combine storytelling with my aim to change the world for the better. And I'd like to think I have, just a little; amplifying marginalized voices, and connecting my viewers and readers
with the world around them.
The longest, and most impactful, stop of my journalism career was Court TV. I had a front row seat to nearly 200 courtroom dramas coast-to-coast; watched masterful advocates connect with the jury box and the public, and saw strategic missteps doom slam dunks; learned about human nature and the tools of persuasion. From Columbine to Casey Anthony, I covered big stories and found ways to make them relevant to my audience - as producer, writer, on-air reporter and commentator.
Every assignment since has built on that: The understanding of how
our minds work, and how to craft narratives accordingly.
I’m now leveraging my skillset to tell stories of a different kind:
Helping professionals and organizations hone their voice with effective, message-driven narratives both internally and externally.
The truth is that I've always been an advocate at heart.