Lena Jakobsson

In an industry where news breaks fast and personalities run strong, I got a 25-year crash course in message focus and agility. 

I’ve worked with legacy organizations like CNN and ABC News, made “true crime” for Court TV and Investigation Discovery, 

and helped launch groundbreaking news magazine 

VICE News Tonight on HBO; the most Emmy-nominated 

nightly newscast for our entire 7-year run. 

From breaking news to investigative documentaries, 

and a digital series that earned Peabody, George Polk, 

and GLAAD recognition, I’ve touched important stories 

and been deeply humbled by those who agreed to share them.

But there came a time to return to my first love: advocacy. 

My desire to make an impact started in my native Sweden - marching against nukes and racism, and working with nonprofits in my teens. Eventually, the craft of journalism became the obvious way to combine my curiosity about the world 

with the mission to change it for the better. 

And the moment my feet first hit a New York City sidewalk, 

I knew there was no better base for that work.     

I cut my journalistic teeth covering the U.S. justice system. With a front row seat to nearly 200 courtroom dramas, I learned about human nature and the tools of persuasion; watched masterful advocates connect with the jury box and the public; and interviewed murderers, jurors, and the grieving.

Every assignment since has built on that: Understanding how our minds work, and how to craft narratives accordingly. 

I now use that knowledge to tell stories of a different kind: 

helping mission-driven organizations and leaders 

cut through the noise and land the message.